The Charleston RiverDogs organization was told today that they won the 48th annual Larry MacPhail Award, which is given to the minor league baseball team with the top promotional efforts. Charleston also won the award in 1998.
This year the team gave away Bill Murray t-shirts, headphones, replica jerseys, and magnet schedules. They also offered "date nights," $1 beers on "Thirsty Thursdays," discounts for seniors, post-game fireworks, theme nights and more. The team was also active in community service.
In addition, the RiverDogs added several new menu items, including beer shakes, gluten-free beer and snacks, a taco stand with locally-grown vegetables, and a peanut butter and jelly jalapeno bacon burger.
The franchise will receive their award at the Baseball Winter Meeting Banquet in Orlando this December.