From March 13th to 17th, members of the Junior League of Charleston (JLC) will host their second annual Little Black Dress Initiative, a social media driven fundraiser that aims to raise awareness and funds for local women affected by poverty.
With the goal to “make poverty unfashionable,” League members will wear the same black dress for five days in a row as a symbol of the lack of resources many women face due to financial hardship.
This is the second straight year the group is hosting this fundraiser and they hope to raise $20,000. The initiative was originally started three years ago by the Junior League of London.
JLC members will participate in the fundraiser by posting to their personal social media accounts to bring awareness to the campaign. In addition, each member will have their own donation page through the online fundraising site, Everyday Hero. All funds collected will be given to the several area non-profits that theJLC supports.
To donate, visit, http://the-little-black-dress-initiative-2017.everydayhero.do.