The event is a single elimination tournament consisting of 32 two-person teams competing for a $500 cash prize. Second and third place finishers earn Alley Prize Packs. Regardless, all players get exclusive specials like $3 shots of Jack Fire.
During the event, DJ Natty Heavy will get participants pumped up with classic sports arena remixes such as "Space Jam."
Registration is open to the public at www.alleyhoopfever.com. There is an entry fee of $10 per team.
Whether you participate in the Hoop Fever Challenge or not, The Alley will have every minute of the NCAA Tournament - from Selection Sunday (March 16th) to the Championship Game (April 3rd).
The Alley is located at 131 Columbus Street.