Cumulus Media announces that it will debut its new morning show, Rick and Sasha, nationally syndicated by Westwood One, on Magic 107.3/WMGL-FM, its Urban AC radio station in Charleston, SC, on Monday, January 7, 2019. The show will air Monday through Friday from 6:00am-10:00am and Saturday from 8:00am-10:00am.
Rick and Sasha features two of the most popular Urban voices in the country - former Hot 105 FM/Miami personality Rick Party and former Kiss 104.1 FM/Atlanta personality Sasha the Diva -- both of whom have major market ratings success and plan to leverage that experience into ratings gold in national syndication. Rick and Sasha will entertain and engage 25-54 Urban AC listeners looking for great music, hot conversation, a connection to community, and interactive discussions, while super-serving females 35-44.
Mike McVay, EVP, Content & Programming, CUMULUS MEDIA and Westwood One, said: “Rick and Sasha will be the next big stars for the Urban AC format. Stations need programming and talent that can win not just now, but for the next five and 10-year cycles. Rick and Sasha’s on-air chemistry is so natural and memorable. They’re the most exciting duo to hit Urban AC radio in a very long time.”
Kathy Brown, Program Director, Magic 107.3/WMGL-FM, said: “We are proud to welcome Rick and Sasha to the Cumulus Charleston family. Rick and Sasha will be a great addition to Urban radio.”