“Although our prices are competitive with traditional grocery stores, a customer who works at a neighboring school pointed out that she paid less at area big box stores.," Germaine Jenkins, chief farm officer, said. "We could either talk down to folks about economies of scale or we could lower our prices. I chose the latter.”
Jenkins has been working towards this initiative since summer 2018.
The farm will set traditional prices and customers can request the neighborhood discount at the register.
Recently named one of the "50 Most Influential People in 2018" by Charleston Business Magazine, Jenkins says the discount will apply to customers living outside of the Chicora-Cherokee neighborhood of North Charleston, too. Customers can pay as little or as much as they can afford.
The farm store is open to the public Tuesday through Saturday from 10 am to 6 pm in winter and fall; 10 am to 7 pm in spring and summer.
ABOUT FRESH FUTURE FARM
Fresh Future Farm uses a multi-pronged approach to address health, wealth and quality of life issues in the heart of the Chicora-Cherokee community of North Charleston, SC. Although Fresh Future Farm sits in a residential neighborhood, it feels like an old-fashion country store. The FFF team uses ancestral conservation and farming practices (aka permaculture) to grow the best tasting naturally grown produce in the Tri-county area. Along with basic groceries, they sell a wide variety of specialty items that even accommodate specific dietary needs. This nonprofit grocery store accepts SNAP (EBT) in addition to cash, credit and gift cards.
For more information about Fresh Future Farm, please visit www.freshfuturefarm.org.