South Carolina’s oldest brewery is opening its doors to show off their new look on Friday, March 1st. The launch celebration of Palmetto Brewing’s rebrand will include live music and food throughout the two-day event, along with the debut of two new beers to commemorate the occasion.
After celebrating 25 continuous years in business last fall, the company set out to update their branding and packaging. The business says the new logo "integrates the text-based script and the Palmetto tree icon into a unified badge. By retaining the familiar tree element, the brewery preserves a visual connection to its heritage."
In addition to the new logo, Palmetto has given their packaging design a makeover too. The brewery says they utilized "advancements in printing technology, the new designs showcase a free-flowing, multi-colored, shimmering aquatic motif." New beers cans will soon arrive in four-state distribution, following their debut in Palmetto's tasting room.
As part of the March 1st launch, the brewery is rolling out two new beers:
- Nice & Brite Gose
- 5.0 percent ABV
- A refreshingly tart German-style wheat ale brewed with lemon and elderflower
- Palmetto’s first sour beer to be packaged
- Will be available year-round on draft and in 6-pack cans
- Idle Speed Salted Lime Lager
- 4.8 percent ABV
- Another crisp, easy-drinking session beer conceived to combat the South Carolina heat
- Available from March through September (draft and 6-pack cans)
Also available at the tasting room, Huger Street IPA, Lowcountry Lager, and Mango IPA make their first appearances in new packaging. Raspberry Rewind, a raspberry wheat ale, continues as Palmetto’s current “843 Series” seasonal release. A rotating selection of draft-only beers from the brewery’s Small Batch Program are always on tap.
On Friday, March 1st, the brewery will also welcome Spanglish Cuban Kitchen from 5 pm to 9 pm and live music by Letters to Abigail from 6 pm o 9 pm.
The party continues on Saturday, March 2nd with live music by Whiskey Diablo (4 pm to 7 pm) and a special Pint Night collaboration with Home Team BBQ (2 pm to 8 pm). Palmetto will donate $1 from each pint sold to Hogs for the Cause, a non-profit organization that assists families dealing with pediatric brain cancer.
Admission is free for the entire weekend event.