Junior League of Charleston Announces 2019 Little Black Dress Initiative

From March 11th to 15th, members of the Junior League of Charleston (JLC) will host their fourth annual Little Black Dress Initiative (LBDI), a week-long advocacy initiative using the iconic “little black dress” to raise awareness of the less fortunate.

The organization says the LBDI encourages conversation and raises funds supporting their mission of empowering women and addressing the effects of poverty in the Charleston community.

The JLC aims to raise $20,000 as members wear the same black dress for five consecutive days during the Little Black Dress Initiative - a small gesture illustrating the lack of resources many women face due to financial hardship. Charleston County has a 15.3% poverty rate, significantly higher than the national average of 12.3% (DataUSA and Census Bureau), and statistics show that single mothers are more likely to suffer poverty’s devastating effects.

JLC members participating in the fundraiser will post to their personal social media accounts daily to bring awareness to the campaign. In addition, each member will have their own supporter page through the online fundraising site, https://give.everydayhero.com/us/LBDI2019. All funds collected support the JLC’s mission and several local nonprofit community partners, https://www.jlcharleston.org/community/partnerships/.  In addition to supporting your favorite LBDI member, you can also support the cause by attending one or more of these events throughout the Charleston area over the next few weeks:

Thursday, March 7th from 5 pm to 8 pm

  • Shop & Support at Palm Avenue
    • 10% of proceeds will be donated to the JLC
    • 251 King St., Charleston

Tuesday, March 12th

  • Percentage Night at Charles Towne Fermentory
    • 809 Savannah Hwy., Charleston

Thursday, March 14 from  5 pm - 7 pm

  • Shop & Support at Ivy Rowe
    • 10% of proceeds will be donated to JLC
    • 83 Vincent Dr. #101, Mt. Pleasant

Visit www.jlcharleston.org to find out more information.

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