YETI, the company behind the wildly popular coolers and outdoor gear, this week announced it will open a retail location in the Holy City on Friday, June 14th. The new store will be located at 360 King Street.
“Charleston’s passionate outdoor, fishing, and culinary communities make it an ideal city for our latest store,” Matt Reintjes, President & CEO at YETI, said. “South Carolinians have long been wonderful supporters of YETI and we are excited to further share our brand in this unique coastal city.”
In addition to offering a selection of YETI’s hard and soft coolers, drinkware, and outdoor living accessories, the 5,000-square-foot retail location will also include a bar that will serve as a local gathering place featuring craft beer, wines, custom coffees, and quick bites. The store says it will host a variety of live entertainment, including music, film screenings, Ambassador demonstrations, and educational workshops.
In celebration of the grand opening on June 14th, YETI will open its doors to the community for a weekend of events and celebrations. On Friday, visitors are invited to explore the store, enjoy live music, and try food from Austin’s Valentina’s Tex Mex BBQ. The celebration will continue Saturday with additional live music acts and a cookbook signing with YETI Ambassador and James Beard award-winning pit master and restauranteur, Sam Jones. On Sunday, YETI will auction a limited collection of painted coolers designed by celebrated coastal artist, Paul Puckett, with all proceeds benefiting the Charleston Waterkeeper water restoration project. A Father’s Day social will follow that afternoon and dads can get a beer on the house, with any purchase.
To learn more about YETI’s retail locations and stay up-to-date on the latest news, visit yeti.com.