Modelo Brings Charleston Mural to Life in Honor of Day of the Dead


In honor of Día de Los Muertos this month, Modelo invites Charleston residents (21+) to celebrate the holiday by watching a downtown mural come to life through the use of augmented reality (AR) technology.

Located at 516 King Street, the AR experience depicts vibrant, traditional Día de Los Muertos artwork with three-dimensional marigolds with fluttering pedals, an ofrenda, illuminated candles, and an interactive La Catrina whose arm turns into a skeleton as she flicks the cap off a Modelo Especial bottle and hands it to the viewer.

To see the mural in action, simply head to 516 King Street, visit ModeloMural.com and aim any smartphone at the mural to unlock the eye-catching design. Turn up the volume for the full experience. No app is needed.

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