Facing shutdown of walk-in customers due to COVID-19, local toy store Wonder Works reinvented its shopping experience in two days using immersive reality. Customers can explore the aisles of the store’s largest location in the Belle Hall Shopping Center from the comfort of their homes via a virtual tour created by local company H3 Photography.
This new way of shopping has gone viral throughout the global retail industry, with over 10,000 interactions since it was first shared on LinkedIn three days ago.
Wonder Works is no stranger to innovation. The store, locally owned by Christine Osborne, has been on the cutting edge of retail trends and experiences for nearly 30 years. In March 2019, Wonder Works debuted one of the country’s very first interactive, imaginative play centers from Melissa & Doug at two of its Charleston area retail locations, and in May 2018, the store revealed the first ever Mattel store-within-a-store.
Take the virtual tour of Wonder Works here. The store is accepting orders over the phone at 843-849-6757 from 10 am to 4 pm every day for no-touch curbside pickup and no-touch porch delivery. A curated selection of items is available on their website (WonderWorksToys.com).
“We want to thank our customers for their continued support as we navigate this unprecedented tim," Wonder Works owner, Christine Osborne, said. "We are working our hardest to continue stocking the newest and hottest toys. We are here for you! Thank you for helping us thrive.”