On Monday, the beauty retailer Bluemercury announced the relocation of their Charleston King Street Store. The brand opened their first Charleston location at 255 King Street in 2010, quickly becoming the neighborhood destination for beauty with their curated selection of niche brands and unique, highly personalized approach to shopping.
The new 2,960 square foot location is three times the size of the original store and will feature the brand’s newly expanded Conscious Beauty Program. The brand has doubled down on its mission to become the go-to retailer for clean beauty, unveiling a new set of guidelines on what conscious beauty means to them, a conscious beauty seal, and introducing a new roster of clean and wellness brands. Consumers will find new brands such as Alpyn Beauty, Maya Chia, One Love Organics, and Ellis Brooklyn, along with client favorites Chantecaille, RMS Beauty, Kiehl’s, and Skinceuticals in store. The new location will also carry the award-winning skincare and cosmetics lines, M-61 Skincare and Lune+Aster, founded by Bluemercury’s CEO and Founder Marla Beck.
Bluemercury will celebrate the Grand Opening on Friday, September 4th, offering their new no-touch beauty consultations and a 14-piece anniversary gift bag with any $200 purchase. The new location will continue to offer their Contactless Curbside Pick-Up and Ship-to-Home services for consumers looking to shop at a distance.
Bluemercury Charleston King Street will be located at 278 King Street.